Reading By 9 Book Drive

So, I think I can pretty much promise that this is the last time I'll advertise a Borders promotion on my blarg. "This" here refers to what will make up the remainder of this blarg, not my mentioning of the fact that, starting on the 28th, the bags of Lindor balls (yum!) will be 75% their regular price, and thus only a buck and some change. Oh sweet, delicious heavens (or, as the official Lindt chocolate website describes it: "endlessly smooth and creamy... Lindor")!

The real reason for this blarg is to discuss one of the hands-down coolest things I've been a part of at Borders since I started. It's the Reading By 9 Book Drive, and it's a means by which customers can donate books to Los Angeles-local schools in an effort to promote literacy. Borders is partnering with the LA Times and Scholastic Publishing (which is matching book donations 1-to-1) to try and answer the staggering statistic that four out of every five third-graders in SoCal can't read at their grade level. I think it's a pretty great program, and it's been awesome to watch box after box fill up with donations of The Berenstein Bears and Dr. Seuss. My favorite thing is getting to pick a book for a customer who is willing to donate but doesn't feel like picking a book for themselves-- I'm putting books that helped make me love reading into boxes to send to kids who haven't yet gotten the bug.

My favorite customer response so far has been this one:
Me: We're having a book drive this month, trying to help kids in the area start reading by nine. Would you be able to help us out by donating a book for about 4 bucks?
Stressed Mother: Well...
Adorable Daughter: Do it! You should do it!
Stressed: Okay, what book do you want to donate?
Me: We've got some Magic Tree House books here. Do you like those?
Adorable: Yeah! Magic Tree House!
Me: Hmm... we've got one about pirates. How about that?
Adorable: (gasps!) No...
Me: What about dinosaurs? Do you like dinosaurs?
Adorable: Yeah! Dinosaurs!
[I ring up the purchase and give the mom a sticker that reads "I shared the joy of reading"]
Stressed: (smiles at daughter) You did a very nice thing today, honey. You helped someone else learn to read.
[Adorable smiles][Exeunt]

My least favorite customer response?
Me: We're having a book drive this month, trying to help kids in the area start reading by nine. Would you be able to help us out by donating a book for about 4 bucks?
Ornery Liberal Old Lady: No.
Me: Okay...
Ornery: The government should be giving the schools books, not us.
[transaction continues as per normal][Exeunt]

I hate to tie things together that aren't necessarily really related [she lied], but this reminded me a lot of that pesky third Noble Truth. Adorable and her mother recognized a problem and did something small to help. Sure, one $3.99 book is probably not going to change a life (although it very well could). But think of how much positivity was generated by that interaction! Adorable got a sweet sticker and got two adults asking for her opinion on something Important. Stressed got to think that her daughter was really, excitingly awesome and Good (plus, she racked up some valuable Borders Rewards points). The cockles of My heart were glowing buttery golden by the end of the conversation. And this is all besides the book donation itself, which generated a book in the hands of a kid, a matched book donation from Scholastic and a percentage-of-sales cash donation from Borders, Inc. By contrast, Ornery saw the same problem and talked herself out of doing anything about it. She got upset because of The Way Things Are and left the register stickerless and in a classic Liberal Old Lady huff. I was generally annoyed at the situation because Ornery, under the guise of social awareness, had passed the buck, leaving the hypothetical kid bookless just because she didn't think it was a situation she could (or should) change. Yeah, realizing there is a problem is the first step. Realizing that the problem has a cause is the second. But unless you're willing to recognize that something can be done to solve the problem, we're just going to be stuck in a golf cart with stuck in the mud, inventing new fuels to keep the wheels spinning endlessly, but refusing to get out and push.

This is a cheap, easy, and convenient way to generate a little positivity in the world. Plus, you get a sweet sticker. Do it! And pick up some Lindor balls while you're at it.